The dedicated B2B platform helps you maximize your benefit and return on investment (ROI) by meeting selected buyers from more than 55 countries. The B2B meetings allow guest buyers to get acquainted with the latest products and trends, negotiate and conclude contracts, and sign agency and distribution agreements.
MAC FRUIT ATTRACTION MENA is a new global brand for the fresh produce industry, developed to create and maintain a strong and efficient network between traders and vendors in Europe, MENA, and Africa. Held concurrently with Food Africa for its second consecutive year, MAC FRUIT is a unique platform providing international fruit and vegetable firms direct access to new strategic markets.
The Live Cooking Show is powered by the Egyptian Chefs Association (ECA). The show welcomes the finest internationally renowned chefs in Egypt, who prepare recipes every day of the exhibition. Made from the sponsors’ products and crops and promoted by the Chefs during the show, the resulting recipes are then collected in a cookbook that is distributed to the visitors.